VOA慢速英语:Amazon's First Shopping Website in India

From VOA Learning English, this is the Technology Report.
来自美国之音慢速英语，这里是科技报道。
The world's largest online retailer company, Amazon has launched its first shopping website in India. The company hopes to make use of India's economic growth to expand its online business.
全球最大的网上零售商亚马逊公司已经在印度推出了其首个购物网站。该公司希望利用印度的经济增长，扩大其网上业务。

The amazon website in India offers seven million books and 12,000 movies and television programs. It plans to add more products in the coming weeks. The American company will not sell its own products in India, Indian laws ban companies that carry goods from more than one manufacture from selling directly to people on the Internet. Instead the amazon website serves as a marketplace for local businesses.
亚马逊网站在印度提供700万册图书和12000份电影和电视节目。它计划在未来几周内增加更多产品。该美国公司不会在印度销售自己的产品。印度法律禁止从多家工厂进货的公司在互联网上直接向客户销售。相反，亚马逊网站将作为本土企业的市场。

Shabori Das is with the market research company Euromonitor. She predicts the online shopping in India will experience a yearly growth of nearly 17 percent in the next five years.
Shabori Das是市场研究公司Euromonitor的员工。她预计印度网上购物未来五年将实现近17%的年增长。

"This makes India among the top 20 fastest growing Internet retailing markets in the world."
“这将让印度成为全球网上零售市场增长最快的前20名之一。”

Online businesses are looking at India's huge young population, many of home live in cities. Only about 12 percent of Indians have connection to the Internet -- much less than in countries like China.
网络企业都在针对印度居住在城市的庞大年轻人口。只有约12%的印度人有上网，远远低于中国等国家。

But with 150 million Internet users in India, its market is still the third largest in the world. And it is expected to grow greatly as more people get connected. These growing numbers have made business leaders hope for that online shopping in India will become a bigger part of total sells. Among them is Kunal Bahl of snapdeal.com.
但印度有1.5亿互联网用户，它仍然是世界第三大市场。随着越来越多的人上网，其市场预计将大幅增长。不断增长的数字使得商业领袖寄希望于印度的网上购物在销售总额中占有更大的份额。其中包括snapdeal网站的Kunal Bahl。

"Right now, in India about point two to point five percent of total deal is basically happening digitally. However in developed markets like the U.S. that number is 10 percent. So we have head room to grow from point two to going up to at least 10 percent and even further because India does not have the kind of offline retail penetration that a country like America would have."
“眼下，印度全部交易中只有约0.2%到0.5%的是数字化销售。然而，在美国等发达国家，这个数字是10%。因此，我们有望从0.2%发上升至少10%甚至更多。因为印度不像美国等国家有各类线下销售渗透。”

He notes that infrastructure issues like transportation can make it hard for retail businesses to succeed in large cities, and many products are just not available in smaller towns.
他指出，交通等基础设施问题会使得零售企业很难在大城市取得成功。而许多产品在小城镇买不着。

"Indian cities don't have like one downtown, which is the case in most Western cities. We have maybe 25 downtowns in New Delhi. These cities are large and cumbersome to traverse for shoppers. In Tier one cities hence people see online shopping as being convenient, whereas in Tier 2 cities and beyond it is just giving them access to their aspiration.. to own good things in life but do not have access through offline retail."
“印度城市不像大多数西方城市那样只有一个商业区。印度新德里可能就有25个市区。这些城市对遍历购物者来说又大又笨重。在一线城市人们认为网上购物方便，而在二线城市及其之外，网上购物为他们的愿望提供了渠道，去拥有生活中没法通过线下零售获得的好东西。”

However the path to big profits may not be easy for online retail businesses. Online retail adds up to to $10 billion at present, but a large amount is for air travel.
然而，对网上零售企业来说，获得巨额利润可能并不容易。目前，在线零售总额约100亿美元，但其中大部分来自航空旅行。

Shabori Das at Euromonitor says most online stores are struggling to earn money. She says the competition to increase sells is only going to get tougher with the entry of companies like Amazon.
Euromonitor公司的Shabori Das说，大多数网店都在艰难的赚钱。她说，像亚马逊这样的公司进入，增加销售的竞争只会变得越来越激烈。