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常用商务谈判:商务谈判实例(三)

2008-08-29来源:
Dan上回提议前半年给他们二成折扣,后半年再降为一成半,经Robert推翻后,Dan再三表示让步有限。您知道Robert在这折扣缝隙中游走,如何才能摸出双方都同意的数字呢?他从锦囊里又掏出什么妙计了呢?请看下面分解:  
  R: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units? 
 
  D: That’s a lot to sell, with very low profit margins. 
 
  R: It’s about the best we can do, Dan. (pause) We need to hammer something out (敲定)today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles) 
 
  D: (smiles) O.K., 17% the first six months, 14% for the second?! 
 
  R: Good. Let’s iron out(解决)the remaining details. When do you want to take delivery(取货)? 
 
  D: We’d like you to execute the first order by the 31st. 
 
  R: Let me run through this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st. 
 
  D: Right. We couldn’t handle much larger shipments.  
 
  R: Fine. But I’d prefer the first shipment to be 1000 units, the next 2000. The 31st is quite soon ---- I can’t guarantee 1500. 
 
  D: I can agree to that. Well, if there’s nothing else, I think we’ve settled everything. 
 
  R: Dan, this deal promises big returns(赚大钱)for both sides. Let’s hope it’s the beginning of a long and prosperous relationship.