常用英语口语听力Topic266:时尚消费 Fashion Consumer

经典背诵 Recitation
Cindy: Hello, I'm Cindy, Shirley's younger sis. I love all the fashionable things, especially the world's famous brands. So fashion is part of my life, the interesting part which can always makes me feel amazing about myself. Some people think fashion is only for women. I can't agree with them. I always believe that men also share the equal right to chase fashion.

生词小结
high heels n. 高跟鞋

handbag n. 手提包

chase v. 追求

cologne n. 古龙水

financing n. 理财

overdraft vi. 透支

bargain n. 便宜货

语素 Material
Chanel No. 5

In 1920, the scent Chanel No.5 was created. In a small square bottle, over eighty ingredients were mixed to create this amazing perfume. The fragrance was launched in 1921 and named Chanel No.5. All perfumes before this one had immediately become old-fashioned and outdated, and Chanel No.5 became the popular new trend. This perfume was referred to by Marilyn Monroe when she claimed it was the only thing she wore to bed. Chanel No.5 is timeless and will shock and amaze people with its lasting scent.

香奈儿5号

1920年，香奈尔5号问世了。在一个很小的方形瓶中，八十多种成分混合而形成了这种奇妙的香水。这款香水在1921年发行，并被冠名为香奈尔5号。立刻，在它之前的所有香水就都过时不再流行了，香奈尔5号变成了新的流行风尚。这款香水被明星玛丽莲 梦露提到过，当时她说香奈尔5号是她睡觉时唯一“穿”的东西。香奈尔5号是永恒的，它持久的香味不断地给人们带来激动和惊喜。

Celebrity Endorsements

The celebrity endorsement has started since a long time ago. And now, all the companies are using celebrities to endorse everything. Obviously, the strategy of using celebrities is useful to promote the sales. Celebrity endorsements are very expensive but worthy, Since it can build credibility, foster trust and draw attention, all of which can translate into higher brand sales. But, on the other hand, some people think a brand should not rely on a celebrity to achieve success.

名人代言

名人代言从很早以前就已经开始了。现如今所有的公司都在请名人代言每一件商品。显然，名人策略对于推动销售是很有效的。名人代言很费钱但却值得，因为它可以建立信誉，得到信任，还可以引起关注，所有的这些都可以转化为更高的品牌销售额。但是，另一方面，也有人认为一个品牌不该依靠一个名人去获取成功。